Effective Marketing Research In Canada First Canadian Edition

Bodur received his MS and PhD in marketing at Virginia Tech and joined Concordia University in 2000. His primary research area is consumer decision-making, and its public policy and marketing implications.

  1. Effective Marketing Research In Canada First Canadian Edition Book
  2. Effective Marketing Research In Canada First Canadian Edition Review

His research examines in-store effects on purchase decisions, socially responsible consumption and marketing practice, social influences on consumer choice, and consumer responses to price information. In his research, Dr. Bodur uses a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, behavioral observations, and neurophysiological measures. His research has implications for brand management, product design, online and offline retailers, product placement, pricing, online consumer environments, and promotion of socially responsible consumption and positive health behaviours.

He actively supervises research projects at MSc and PhD levels, organizes professional development and researcher training workshops. Bodur's research has been funded by SSHRC, FQRSC, Bell, CRIR, DOCSE, and other private companies.

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Residential Schools in Canada Research Paper Residential schools were seen by the Canadian government as a way to civilize the native population and keep their children from continuing in their native traditions. In 1895 Rev Fr A.M Carion stated in a report from a residential school in Kamloops, British Columbia that the purpose of the.

He has presented his work and chaired sessions at internationally renowned academic conferences such as ACR, SCP, EMAC, and Marketing Science. Bodur's publications appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Psychology & Marketing, Journal of Business Ethics. Bodur has taught at undergraduate and graduate levels and his teaching portfolio includes courses in consumer behavior, marketing management, marketing research, pricing, research methodology, social responsibility and public policy issues in marketing. He is also the co-author of Effective Marketing Research in Canada. Bodur has been nominated for the best teacher award in the John Molson School of Business multiple times. He served as the director of (CMBBR).

Effective Marketing Research In Canada First Canadian Edition Book

Education PhD (Virginia Polytechnic Institute and State University) Areas of expertise. Consumer decision making, its managerial and public policy implications. Socially responsible consumption and marketing practice. Visual attention in retail environment. Social influences on individual and joint consumer decisions. Consumer responses to price and price information.

Effective Marketing Research In Canada First Canadian Edition Review

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